Our Story and Mission

Our Story

BubbleFong Friends is inspired by the classic arcade-puzzle games that have stood the test of time.

We started this project with the ultimate goal and mission of pioneering the popularization and generalization of Play-to-Earn (P2E) through BubbleFong Friends. We aim to provide a new-generation gaming experience to our players by combining both modern and classic gaming genres so all types of players can enjoy BubbleFong Friends together.

After much deliberation on the project’s values, intended service direction, and ultimate goal, we decided on three core missions to help guide us on our development path for BubbleFong Friends.

Core Missions

1. Develop a game that anyone can easily play and enjoy:

The popular classic-arcade game genre was chosen in order to provide players with fun and engaging gameplay as well as to lower the level of game understanding needed to succeed in the game. BubbleFong Friends is a combination of the classic ‘bubble-shooter’ game style and the recently popularized Battle Royale game style. Both have proven their longevity, and a combination of the two will maximize players' fun and excitement while also lowering the skill and knowledge barrier for gameplay as much as possible.

2. Integrate an IP with global recognition:

The two IPs of ‘Pinkfong’ and ‘Baby Shark’, which have achieved global recognition and high brand value, were applied to the game in collaboration, and the relationships between the characters have also been reflected and implemented in BubbleFong Friends. The YouTube dance video of these characters still remains the most viewed video on YouTube, and videos featuring these characters have accumulated over 55 billion views in total. Additionally, the IP was awarded twice at the 'Toy of the Year’ awards ceremony, which is also known as the 'Oscars of the toy industry.'

3. Develop strategies for long-term service and relevance:

BubbleFong Friends plans to embrace modern esports culture to preserve its relevance in the gaming industry. The game’s adaptation to a competitive atmosphere has already been proven through successfully hosting an esports competition at G-STAR 2021, South Korea’s largest gaming exhibition.

We plan to establish an official esports league by holding global competitions for prize money in the future.

To summarize, we aim to popularize the P2E game model by providing a platform game service that is easy to play and learn, whose IP and story can be recognized by anyone, and is built to be relevant for a very long time in both the casual and competitive gaming scenes.

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